Upper Right Marketing’s primary focus is to be the merchandising arm for companies and organizations so they can concentrate on driving their primary business. Our extensive retail background – both brick and mortar and ecommerce – places us in the unique position of offering a fully integrated solution for companies who understand today’s complexities in communicating your brand message.
By integrating merchandise design and production with a systemic approach to retail sales planning, Upper Right is highly successfully in growing a company’s positive brand awareness. We are fully committed to offering “brand appropriate” relevant fashionable merchandise.
At Upper Right Marketing, we understand the difference between simply slapping a logo on a piece of swag and developing a well thought out merchandise plan, truly encompassing our partner’s overall objective.
Our merchandising philosophy is the genesis of our name: UpperRight Marketing.
URM excels in developing merchandise for companies and organizations that understand the upper right quadrant of the merchandising matrix.
We take a systemic approach to merchandising and assortment planning. URM designates buyers to work exclusively with your merchandising team. Together, they will develop seasonal merchandise plans. Each season begins with a narrative of the seasonal merchandising and financial goals, followed by classification and key item worksheets. This planning process has proven to be an integral part of URM’s success.
Our proposition is straight forward. URM is the one stop shop – full service merchandise solution for our clients. We offer an integrated approach to today’s demanding retail environment.
Our services include the following:
Merchandise product development
Our extensive retail background provides URM with access to a host of merchandise options including private label, co-branded merchandise with national brands and on-demand photo merchandise.
E-commerce and web development
URM designs,builds and hosts several e-commerce sites on behalf of our clients. Inclusive in our offer is e-commerce fulfillment and merchandise warehousing.
E-marketing
Each year URM sends out millions of emails on behalf of our clients. Our email service is extremely robust and is rootedin the principal of list segmentation verses every email going to the entire list: No one wants to develop list fatigue.
POS system
We offer the use of our POS system for special “POP” events as well as free standing brick and mortar retail stores. Our POS system is state of the art and fully integrated with our e-commerce websites.