About Upper Right Marketing

Upper Right Marketing specializes in helping companies develop and extend their brands through retail merchandise. We are unlike the vast array of companies that operate in the larger branded merchandise industry.

Our unique value lies in the extensive retail experience we offer, along with the full spectrum of services we provide, to our business partners. Upper Right works with each of our partners to develop a strategically branded merchandise plan – followed with hands on management of merchandise design, development, and production – resulting in fully integrated wholesale and retail solutions.

We take substantial ownership – financial and emotional – in our business relationships. Once committed to a customer we throw our heart and soul into every aspect of the partnership. From the beginning, we set the standard of involving ourselves in projects that demand excellence and reward performance. We truly value all of our customers – both large and small – and remain committed to the long term success of our business partners.

Jimmy Dawahare

Jimmy Dawahare is a successful business executive who has spent his entire career building businesses and brands by following a few core principles: understanding the emotional attachment that drives brand loyalty and staying attuned to the rapidly evolving technological environment.

Upper Right Marketing was founded in 2010 with those principles at its core. Its mission is to assist companies in their branding efforts through retail merchandise campaigns; Upper Right Marketing runs and operates e-commerce websites as well as brick and mortar company stores.

In 2006 Mr. Dawahare founded Alumni Hall Stores, a mall based fashion colligate retailer. After opening 14 stores, in 9 states, in less than one year, Mr. Dawahare sold Alumni Hall.

A retail veteran of over twenty years, Mr. Dawahare began his career at May Co. – today’s Macy’s.

Harvard, BA ‘82

Kirsten Kegley

Kirsten joined Upper Right Marketing, shortly after its inception in 2010, to manage day-to-day operations. She was a natural fit with the URM philosophy, as she has a history of building strong relationships with her customers – her intent always being to provide the customer with the very best solution for their specific needs.

Previously in sales and marketing with CLARK Material Handling Company for 11 years and in customer service roles with The J. Peterman Co for 10 years, Ms. Kegley understands the importance of brand identity and promotion.

Brett Morris

Brett Morris is an online marketing strategist with over 20 years of experience in digital marketing, e-commerce development, optimization, multi-variate testing and analytics. He has overseen millions of dollars in revenue for dozens of online retailers and is an expert in creating optimization strategies that focus on all facets of the buying cycle.

Brett’s marketing and technical experience allows him to optimize the consumer facing experiences that drive retail sales and the back end systems that power the overall strategy.

University of Kentucky ’99